The Innovation Enterprise

at Louisiana Tech University

Parish Design Co. Project

1. Final Logomarks
2. Visual Identity Creation
3. Kit-of-Parts Symbol Set
5. Mockups & Applications

The Innovation Enterprise at Louisiana Tech University is a hotbed of ideas, entrepreneurship, creativity, and new partnerships created through collaborations involving students, faculty, and business partners. This organization brings forward the resources and capabilities of a world-class university to support entrepreneurs, business innovators, and corporate partners in pursuing new opportunities for growth and prosperity along the I-20 Corridor in north Louisiana.

A comprehensive branding effort took place to establish a new brandmark and coordinating identity system. I worked with Parish Design Co. as the lead graphic designer.

My roles on this project included:
Logomark Creation
Visual Identity Development
Conceptual Branding & Mockups

Learn more about the Innovation Enterprise here.

Final Logomarks

Primary Logomark: Full Color & Single Color

The horizontal format works well for headers on letterhead or web banners.

The brandmark and typemark can be separated for increased flexibility and are independently scalable.

Innovating to New Heights

The brandmark communicates innovation through dynamic angles, lively visual contrast, and upward kinetic movement aiming toward new heights—visually represented here by the point.

The brandmark visually ties to The Innovation Enterprise’s tagline: What’s the Pointe? Relating to Tech Pointe and Tech Pointe II.

Visual Identity Creation

Keywords received from the client are visually interpreted into well-known graphic symbols.

The University Standard typeface serves as the typographic foundation.

The typeface geometry informs the new brandmark, while also taking cues from the well-known graphic symbols derived from the provided keywords.

Kit-of-Parts Symbol Set

The original logomark is reoriented and reconfigured in a kit-of-parts fashion to create a full symbol set representing the various facets of the Innovation Enterprise.