Semantic Wordmarks
1. Final Designs
2. Style & Typefaces
2. Wordmark Progression
Project goals were to become familiar with different typefaces and understand how typographic form can be used to communicate. The fictitious company names were part of the project requirements and each final wordmark must illustrate one or more of the verbal/visual equations outlined from The Typographic Message.
When typographic signs are created with an informed eye and mind, they can achieve clarity, expression, lucidity, aesthetic beauty, and more. Typographic messages pervade our culture to the degree that they are often taken for granted or not noticed at all, but those that are etched into the mind and memory are characterized by a relationship between content and form.
— Excerpt from The Typographic Message
When typographic signs are created with an informed eye and mind, they can achieve clarity, expression, lucidity, aesthetic beauty, and more. Typographic messages pervade our culture to the degree that they are often taken for granted or not noticed at all, but those that are etched into the mind and memory are characterized by a relationship between content and form.
— Excerpt from The Typographic Message
Final Designs
Style & Typefaces
DAYUM! Cosmetics
Alternative Cosmetic Brand
Wordmark Style:
Verbal / Visual Correspondence
Hyperwave Two
An energetic hand script with sharp attitude— like lipstick writing on a mirror.
Fertigo Pro Regular
A humanistic typeface with unique approachability. Perfect for a cosmetics brand.
Noodle Ranch
Asian Fusion Restaurant
Wordmark Style:
Verbal / Visual Correspondence
Spicy Ramen
A friendly and rounded typeface mimics the shape of noodles. The letterforms have distinct touches of Asian influence— reminiscent of Japanese characters.
Grover Slab Bold
A bold and easy-going rounded slab serif brings the Ranch into Noodle Ranch.
Dianmu Motors
Chinese Green Electric Vehicles
Wordmark Style:
Form Combination
Neuropol Nova
A slick and futuristic typeface based on rounded squares— a similar geometric form seen in many Chinese electric cars.
Space Age
An extended futuristic typeface pairs perfectly with Neuropol Nova.
Wordmark Progression
Each of the final wordmarks was created with a methodical step by step process.